wrote:
> Industry analyst firm the Kelsey Group estimates the market for Pay Per
> Call advertising will more than double each year for the next five
> years, with revenues reaching $3.7 billion by 2010. Because phone call
> leads enable businesses to directly engage with prospective customers,
> they convert to sales more often, which put phone calls at a
> substantially higher dollar amount than clicks. On Ingenio's system, the
> average advertiser bid per call is currently between $8-$10.
>
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