Cell Phones Take 30 Percent Slice of 88 Million Navigation Market by 2010, Strategic Analytics

Boston, MA - May 24, 2006 --
The Q4-05 Strategy Analytics survey of new car buyers across the US and Europe indicates that at least 18 percent of drivers require maps or directions more than 20 percent of the time. The vast majority of consumers, however, over 60 percent, only spend five percent of their travel time going beyond familiar destinations