Mobile Local Search Index Shows Biggest Brands on the Mobile
http://www.webitpr.com/release_detail.asp?ReleaseID=4235
m-spatial quarterly figures highlight revenue opportunities in mobile
local search preferences of UK consumers
Commenting on the Index, Andy Walker, CEO of m-spatial, said: “The
Mobile Local Search Index is expressly designed to highlight the types
of local businesses and amenities consumers are searching for and
finding on the mobile Internet. It has been created to underline the
increasing importance of mobile local search and the revenue
opportunities available to operators, brands and content providers by
developing a local presence on the mobile.”
Top Ten Local Search Brands* April - June 2006
Brand %
Tesco 18
Pizza Hut 15
McDonald’s 10
Asda (Food) 9
Domino’s Pizza 9
Halfords 8
Sainsbury's 8
Travel Inn 8
KFC 7
Argos 7
* based on the final chosen result of each individual mobile search by
brand. Percentage figures based on breakdown of searches to top ten brands
The Mobile Local Search Index also uncovers data on the categories of
business and services users are searching for while on the move,
including fast food, cinema, cash machines and taxis.
Top Ten Local Search Categories* April - June 2006
Category %
Fast Food & Takeaways 21
Drinking 15
Taxi 12
Cinema 9
Hotels 9
Cash Machines 9
Supermarkets 8
Electrical & Electronics 6
B&Bs 6
Clothing & Fashion 5
* based on the final chosen result of each individual search by
category. Percentage figures based on breakdown of searches to top ten
categories.
The category search data also highlights Italian restaurants as top of
the ‘world food’ rankings, with the UK’s generally acknowledged
favourite, Indian, being beaten into second place, ahead of British and
Chinese respectively.
“The category figures will perhaps come as little surprise, with
on-the-move mobile users searching primarily for fast food, pubs and
taxis. However, the top ten local search brands results are more
significant, highlighting the value that mobile local search can present
to these high street giants, “ said Andy Walker. “By requesting
information while in the vicinity of the store or restaurant, the
consumer is much closer to a buying decision than if they were simply
searching online. This knowledge is of incredible value to the brand,
and offers merchants an ideal opportunity to target their consumers
through contextual advertising – based on location and demands of the
user, and even using factors such as time of day."
Mobile Local Search Index rankings are based on usage of local search
services built on m-spatial’s Local Search & Discovery Engine (LSDE)™.
This is a unique platform enables m-spatial’s partners to provide highly
personalised, intuitive and detailed mobile local search services -
connecting local merchants with consumers at the precise moment of need.
The m-spatial Mobile Local Search Index will be published quarterly from
July 2006.
Posts
