MapQuest Mobile is Top Mobile Application

MapQuest Mobile is Top Mobile Application

MapQuest Mobile was the top revenue-generating downloadable mobile
application in the first quarter of this year, according to Telephia.
The Weather Channel came in second, with 5.7 percent of the total
revenue share, while Verizon Superpages 2.0 came in third posting a 5.3
percent share. Two music applications, Music Choice and Sirius Music,
rounded out the top five with revenue shares of five and 4.8 percent,
respectively.

"Local maps/directions and up-to-date weather are well-suited to
delivery via mobile phones because they are information needs
characterized by immediacy, location-specificity, and time-sensitivity,"
said Kanishka Agarwal, Vice President of New Products, Telephia.
"Downloadable mobile applications present a significant opportunity for
higher ARPU, with more than 3.3 million mobile consumers downloading
these applications during the first quarter of the year."

Top 10 Downloadable Mobile Applications by Total Revenue Share (U.S.)
Application Publisher Share of Revenue
MapQuest Mobile Zingy 21.9%
The Weather Channel Weather Channel 5.7%
Verizon Superpages 2.0 Verizon Directories 5.3%

Top Downloadable Mobile Applications by Repeat Purchase Revenue Share (U.S.)
Category Repeat Purchase Revenue Share (%) First-Time Purchase Revenue
Share (%)

Maps/Directions 39.5% 16.8%
Weather 18.9% 8.7%
Entertainment 12.0% 29.9%