Analysts acknowledge that forecasts for the growth of mobile marketing
and advertising are just educated guesses, but Jupiter Research sees a
€700 million, or $895 million, market in Western Europe by 2010, up from
less than €100 million now. Ovum, a telecommunications consultancy,
forecasts a $1.3 billion U.S. market by 2010.
http://www.iht.com/articles/2006/08/27/business/ad28.php
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