Wednesday, January 30, 2008

NAVIGON Now the Fastest Growing GPS Brand in the U.S.

Consumer GPS newcomer breaks into U.S. market top five after
only one full month on store shelves

http://www.centredaily.com/business/technology/story/313471.html

The company ramped up sales by clinching distribution deals
with top tier retailers, among them Best Buy, Amazon, Radio
Shack, Staples. Today, seven of the industry's Top Twelve
sellers of GPS devices sell NAVIGON-branded products.

NAVIGON followed up with a highly-targeted and
well-integrated brand awareness campaign that spanned
television, print, radio, and online advertising and public
relations and drove consumers to an experiential web site
(http://experiencenavigon.com) to get a fuller understanding
of NAVIGON products. From there, consumers were driven to
retailer

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