--------------------
Admob Serves 250 Million Ads
Related Topics: Adv/Marketing — Permalink - Comments (1) [by james]
E-Mail This Post/Page
Pay-per-click mobile advertising company AdMob has announced it has
served 250 million page impressions per month now (worldwide), and it
started eight months ago. More interesting, its click-through rate is
3-4%, which is a lot higher than similar ads on the web but a lot lower
than some other forms of mobile advertising. The real question with the
click-through rate is whether mobile advertising is inherently more
valuable to consumers so they use it more or whether the higher rate
compared to the web is based on novelty and accident value…
-----------------------
Yahoo To Show Search Ads On Mobile Devices In US,UK
http://www.cellular-news.com/story/19699.php
Yahoo said, so far, ad rates appear to be comparable to those seen for
the PC, but in time could prove to be even more lucrative.
- Yahoo has found that mobile users are receptive to search ads because
they are relevant and tend to enhance the user experience rather than
detract from it. Boom said he expects that the medium will attract
advertisers selling products and services that are interesting to people
when they are on the go, such as restaurants and travel-related companies.
http://www.cellular-news.com/story/19699.php
Posts
No comments:
Post a Comment