Mobile ads, $11 billion

Informa Telecoms & Media predicts that by 2007, advertisers will likely
spend over $11.35 billion worldwide on placing ads on mobile devices.

Informa predicts that there will be 2.1 billion mobile subscribers
worldwide 2007, and nearly 4 billion by 2011.

According to a survey conducted by Informa on 630 mobile consumers, 40
percent said they were willing to view ads when watching mobile TV and
video, 35 percent were willing to see ads when playing games, and 27
percent were willing to view ads to listen to music, (all in exchange
for reduced content costs). Text messages are apparently the least
undesirable way for consumers to receive ads.
--