Lost postings - terriby sorry

LOST POSTS
I've lost about 12 months worth of posts on my blog!! don't know what happend. I have been using some automatic updating tools and may have messed things up by accidentally deleting the posts.

Working on recovering my previous 12-months worth of blogging-life.

thanks,

NAVIGON Now the Fastest Growing GPS Brand in the U.S.

Consumer GPS newcomer breaks into U.S. market top five after
only one full month on store shelves

http://www.centredaily.com/business/technology/story/313471.html

The company ramped up sales by clinching distribution deals
with top tier retailers, among them Best Buy, Amazon, Radio
Shack, Staples. Today, seven of the industry's Top Twelve
sellers of GPS devices sell NAVIGON-branded products.

NAVIGON followed up with a highly-targeted and
well-integrated brand awareness campaign that spanned
television, print, radio, and online advertising and public
relations and drove consumers to an experiential web site
(http://experiencenavigon.com) to get a fuller understanding
of NAVIGON products. From there, consumers were driven to
retailer

ad supported mobile services?

http://valoris.wordpress.com/2007/09/25/are-ad-sponsored-mobile-services-finally-taking-off/

Are ad-sponsored mobile services finally taking off?

Blyk, the first free ad-supported mobile phone service in
Europe, was launched in the UK yesterday. Similar to a
concept started by Virgin Mobile in the US last year, it
offers each customer 43 minutes and 217 texts per month in
exchange for receiving up to six MMS ads each day.
Additional usage will be charged at GBP 0.15 per minute or
GBP 0.10 per SMS on a prepaid basis. The MVNO is using
Orange's network in the UK, and is expected to launch in
other European key markets soon.

The very same day, MySpace announced the launch of an
ad-supported model (and a richer subscription model) for a
mobile version of its popular social network later this week.

Last, but not least, the New York Times reported - still on
September 24 - that a company called Pudding Media is going
to offer free, ad-sponsored Skype-like calls over the
Internet, using technology to eavesdrop and offer
contextually relevant ads based on the content of the
conversation. This might sound like science fiction, but
it's not, and eventually, the company will extend its
technology to mobile phones.

Coincidence? Or are ad-sponsored mobile services finally
taking off, as often predicted?

This entry was posted on September 25, 2007 at 7:30 pm and
is filed under Direct marketing, Internet, MVNO, Mobile,
Start-ups, Technology, UK. You can follow any responses to
this entry through the RSS 2.0 feed. You can leave a
response, or trackback from your own site.

Resolve startup issues and perform disk maintenance with Disk Utility and fsck

If your computer won't start up normally, you may need to use a disk repair utility to fix the issue. Mac OS X includes two utilities for this—Disk Utility and fsck. You can also use these even when your computer starts just fine but you want to check the disk for possible file system issues. For Mac OS X 10.4.3 or later, check out "About live verification in Mac OS X 10.4.3 or later," below.

Note: If you're using Mac OS X 10.4 or later, you should use Disk Utility instead of fsck, whenever possible.

In some situations, file system errors may prevent your computer from starting up. This can occur after an improper shutdown, forced restart, or power interruption. If your computer shows any of the following symptoms on startup, use a disk repair utility:

• Your computer partially starts but then displays a command line in a text-only environment. You may see the message, "file system dirty, run fsck." Below it, you'll see what's called a command-line prompt, indicated by a number sign (#), that allows you to type a command. If you see this, you'll need to run fsck from the command line (see "Use fsck," below).
  
• Your computer starts but either it won't reach the login screen, or it may reach the login screen but not load the Desktop after you log in. However, you can start up in single-user mode.

If your computer exhibits either of the above issues, here are some things to try to get your computer back to starting up properly again. If you can't find the system discs that came with your computer, see "Use fsck," below.

Try a Safe Boot

If you're using Mac OS X 10.2 or later, you can start up your computer in Safe Mode, which includes an automatic disk check and repair. If you're using Mac OS X 10.1.5 or earlier, skip to the next section. A Safe Boot, which starts up your computer into Safe Mode, may allow you to start up your computer successfully using a reduced version of the system software. To do this, follow these steps:

1. Start up in Safe Mode.
2. After the system has fully started up, restart your computer again normally.

If the computer successfully restarts, you do not need to do any more troubleshooting. If the issue persists, try Disk Utility.

Try Disk Utility

1. Insert the Mac OS X Install disc that came with your computer, then restart the computer while holding the C key.
2. When your computer finishes starting up from the disc, choose Disk Utility from the Installer menu. (In Mac OS X 10.4 or later, you must select your language first.)
   Important: Do not click Continue in the first screen of the Installer. If you do, you must restart from the disc again to access Disk Utility.
3. Click the First Aid tab.
4. Click the disclosure triangle to the left of the hard drive icon to display the names of your hard disk volumes and partitions.
5. Select your Mac OS X volume.
6. Click Repair. Disk Utility checks and repairs the disk.

Tip: Always start up your computer from an Install or Restore disc when using Disk Utility to verify or repair your startup volume. Otherwise, you might see some disk error messages.

Use fsck

fsck is a command-line utility that may be able to verify and repair a disk. If you can successfully start up in Safe Mode or use Disk Utility while started up from a disc, you don't need to use fsck. However, here are some situations in which fsck may be necessary.

• Your Mac OS X disc isn't available.
• Your optical drive isn't available.
• You can't start with a Safe Boot.

Tip: If you use a Mac OS X Extended (Journaled) formatted volume, such as with Mac OS X 10.3 or later, you probably won't need to use fsck. If you do use it for any reason, please be aware that benign error messages can appear. If you're not sure how your volume is formatted and you can't start up from your Mac OS X volume to find out, type the following command in a command-line interface and then press Return: diskutil info / If you see "File System: Journaled HFS+" returned, you have a Journaled volume.

To use fsck, you must run it from the command line. Unlike using your mouse to open an application to do something, you'll need to type a text command at the prompt (#) to tell fsck what to do. The Terminal application (/Applications/Utilities) and single-user mode are two examples of command-line interfaces in which you can type such commands. To use fsck:

1. Start up your computer in single-user mode to reach the command line.
   Note: If necessary, perform a forced restart as described in the Emergency Troubleshooting Handbook that came with your computer. On desktop computers, you can do this by pressing the reset/interrupt button (if there is one) or holding down the power button for several seconds. On portable computers, simultaneously press the Command-Control-power keys. If your portable computer doesn't restart with this method, you may need to reset the Power Manager.
2. At the command-line prompt, type /sbin/fsck -fy
3. Press Return. fsck will go through five "phases" and then return information about your disk's use and fragmentation. Once it finishes, it'll display this message if no issue is found:
4. ** The volume (name_of_volume) appears to be OK
5. If fsck found issues and has altered, repaired, or fixed anything, it will display this message:
6. ***** FILE SYSTEM WAS MODIFIED *****
7. 
   Important: If this message appears, repeat the fsck command you typed in step 2 until fsck tells you that your volume appears to be OK (first-pass repairs may uncover additional issues, so this is a normal thing to do).
8. When fsck reports that your volume is OK, type reboot at the prompt and then press Return.

Your computer should start up normally and allow you to log in.

About live verification in Mac OS X 10.4.3 or later

In Mac OS X 10.4.3 or later, you can verify your Mac OS X volume while started from it. This is known as live verification, and can be used in three different ways.

Option 1: Verify your disk using Disk Utility while started from the startup disk. To find out how to do this, see this article. Please note that live verification does not involve any disk repair, so if verification finds something that should be repaired, start up from your Mac OS X Install disc and use Disk Utility as described above in "Try Disk Utility."

Option 2 (advanced): Use the command line and the command-line utility, diskutil.

1. Start up your computer and log in as an administrator.
2. Open Terminal (/Applications/Utilities).
3. At the prompt, type the following command and then press Return:
   
   diskutil verify /
   

Note: Don't use this method to check non-startup volumes.

You should see messages such as the following during the disk check:

Could not unmount disk for verification, attempting live verify
Started verify/repair on volume disk0s3 Macintosh HD
Checking HFS Plus volume.
Checking Extents Overflow file.
Checking Catalog file.
Checking multi-linked files.
Checking Catalog hierarchy.
Checking Extended Attributes file.
Checking volume bitmap.
Checking volume information.
The volume Macintosh HD appears to be OK.
Mounting Disk
Verify/repair finished on volume disk0s3 Macintosh HD

Option 3 (advanced): Use the command line and the fsck_hfs -l command.

1. Start up your computer and log in as an administrator.
2. Open Terminal (/Applications/Utilities).
3. At the prompt, type the following command and then press Return to determine your filesytem ID:
   
   df -hl
   
4. Look for some lines of text that look like this:
   
   Filesystem Size Used Avail Capacity Mounted on
   /dev/disk0s3 37G 20G 17G 55% /
   /dev/disk0s5 37G 37G 641M 98% /Volumes/Storage
   
5. Make a note of the first "disk" name that appears after /dev/, such as "disk0s3." This is your filesystem ID for your startup volume.
6. At the prompt, type the following command and then press Return:
   
   df -hl
   
7. Then type the following command, where "disk0s3" is your filesystem ID you noted in step 4, then press Return:
   
   sudo fsck_hfs -l /dev/disk0s3
   
8. When prompted, enter your admin password, then press Return to begin the verification.
9. You should see messages like these during the disk check:
   
   ** /dev/rdisk0s3 (NO WRITE)
   ** Root file system
   ** Checking HFS Plus volume.
   ** Checking Extents Overflow file.
   ** Checking Catalog file.
   ** Checking multi-linked files.
   ** Checking Catalog hierarchy.
   ** Checking Extended Attributes file.
   ** Checking volume bitmap.
   ** Checking volume information.
   ** The volume Macintosh HD appears to be OK.

Additional Information

If you're interested in UNIX-style command-line syntax, here's a look at how a couple of flags used in our instruction can influence fsck:

• The -y flag: Tells fsck that you want to answer "yes" to all questions about fixing, repairing, or salvaging information. This is the optimal approach, as answering "no" to any question causes fsck to stop. You cannot determine that all necessary repairs have been made until fsck completes and gives its final report.
• The -f flag: Forces fsck to check "clean" filesystems when preening.

	Related documents
	25770	Handling "overlapped extent allocation" errors reported by Disk Utility or fsck
	302411	Disk Utility reports "Underlying task reported failure" when repairing a volume

Mobile Services market $150

GLOBAL MOBILE CONTENT AND SERVICES MARKET TO TOP $150
BILLION BY 2011
01 February 2007

Informa Telecoms & Media predicts that the mobile web will
herald dramatic growth in revenues in the mobile content and
services market

Despite falling average revenues per user (ARPU) for mobile
operators, the mobile content and services market will
continue to grow dramatically as services and applications
reach maturity and new services begin to gain traction,
according to Informa Telecoms & Media. The latest edition of
Informa's "Mobile Content and Services" report reveals that
the introduction of a whole host of new players into the
value chain presents new opportunities for growth in the
mobile content and services market, whilst simultaneously
posing a threat to mobile operators who face losing control
of the billing relationship with their customers.

The mobile web heralds a new age

Mobile handset and network technology has now evolved to a
point where true mobile web access is possible. Informa
anticipates that by 2011, just under half of all mobile
subscribers worldwide will use mobile browsing, a trend it
sees developing with new operator offerings such as
T-Mobile's 'Web n Walk' service and 3's 'X-Series' services.
Despite this, messaging, headed by SMS will continue to
dominate the overall revenues for the market, generating
over half the total revenue in 2011 (from 67% in 2006).

"Advanced mobile content and services have been slow to take
off, but this should not be confused with the deepening
relationship that we have with our mobile phones. We may not
be buying as many games, full-track downloads or multimedia
messages as operators would like, but we are spending a huge
amount of time sending and reading text messages and
organising our lives using the phone's address book, clock,
alarm and calendar functions," commented Daniel
Winterbottom, Senior Analyst with Informa Telecoms & Media
and author of the report. "Over time, users will warm to
other data services as well. The mobile web is a prime
example: WAP failed to take off when it was first launched,
but five years on, more and more users have become
comfortable with accessing news or other information on
their mobile phones."

The mobile entertainment space will also see significant
innovation and development. Several technologies, such as
mobile music, have been available for a number of years but
the increased availability of high-speed data networks (such
as 3G and HSDPA) is giving further appeal to these services.
Mobile music will be a major contributor to the revenues
achieved in the mobile entertainment market in the next 5
years, although its overall share of the market will fall
from 40% in 2006 to 36% in 2011 as new forms of
entertainment such as mobile TV and video services begin to
gain consumer interest. Games, gambling, personalisation and
adult content will all see significant growth, as the
overall mobile entertainment market grows from US$18.84
billion in 2006 to US$38.12 billion in 2011.

Evolving services

The report investigates a number of other areas which will
see growth in the next five years:

User-Generated Content, the big story of the Internet in
2006, will continue to extend to the mobile space as new
applications begin to extend communities to users on the
move, and provide further means for mobile users to
contribute content whilst on the move. Informa forecasts
that the user-generated and communities will be worth
US$13.17 billion by 2011.

M-Commerce faces a number of challenges and has already hit
a few stumbling blocks. Whilst payments for digital content
'on-portal' continue to function, the growth in off-portal
content and the migration to the mobile web will open up the
market to other players. Google and eBay are both vying
hungrily for this space. Using the mobile as a vector for
physical payments, however, has proven more complex and
whilst the technology, in terms of Near Field Communications
chips embedded in handsets, is readily available, it has
been a struggle to prove demand outside of the Far East.
Informa estimates that the worldwide market for m-commerce
was US$359 million in 2006, coming mostly from the
Asia-Pacific region.

Mobile TV will continue to be the focus of much excitement
from mobile operators as broadcast services using a range of
different technologies are rolled out across Europe. It
remains to be seen if consumers will be as excited about the
services, and how operators will manage the issues of
advertising and pricing which will be critical to the
success of the service.

Operator strategies

The shape of the mobile content market is defining the
evolution of the mobile operator as a business entity. The
report investigates alternate approaches that are being
taken by different operators, from those remaining 'pure
play' mobile, diversifying into new vertical markets or
business applications, to those converging into a one stop
communications house. It gauges how these strategies will
pan out and where each strategy is likely to take hold in
different regions.

"The arrival of the mobile web on the mobile handset over in
2007 and beyond will see users embracing the same content
they take for granted on their PCs. Operators need to ensure
they are firmly locked into this value chain or risk missing
out on what will be an enormous market by 2011," concluded
Winterbottom.

About Informa Telecoms & Media

Informa Telecoms & Media is the leading provider of business
intelligence and strategic marketing solutions to global
telecoms and media markets.

Driven by constant first-hand contact with the industry our
90 analysts and researchers produce a range of intelligence
services including news and analytical products, in-depth
market reports and Datasets focused on technology, strategy
and content.

Informa Telecoms & Media also organizes more than 125 annual
events, attended by more than 70,000 executives. In addition
to the GSM>3G World Series, our events cover subjects as
diverse as fixed and mobile operator strategy, technology,
TV, mobile music and games.

Informa Telecoms & Media is always willing to work with
journalists to provide stats, data or comment for articles.

To purchase this report, please visit

http://www.informatm.com/content

For further information, please contact:

Daniel Winterbottom

Senior Research Analyst

Informa Telecoms and Media

daniel.winterbottom@informa.com

Tel +44 (0) 207 017 5553

Media Relations

Natasha Mensah

Marketing & Communications Executive

Informa Telecoms & Media

natasha.mensah@informa.com

Tel +44 (0) 207 017 5824

http://www.informatm.com/?sr=itmpr

http://telecoms.com/?sr=itmpr
04

Re: Pay per call ads $3.7 bill by 2010

wrote:
> Industry analyst firm the Kelsey Group estimates the market for Pay Per
> Call advertising will more than double each year for the next five
> years, with revenues reaching $3.7 billion by 2010. Because phone call
> leads enable businesses to directly engage with prospective customers,
> they convert to sales more often, which put phone calls at a
> substantially higher dollar amount than clicks. On Ingenio's system, the
> average advertiser bid per call is currently between $8-$10.
>

--

How To Build A Good Board

I've been sitting on early stage company boards for over 15 years now
and I've been on plenty of bad boards and good boards. As I've learned
the difference between the two, I've insisted on certain things when we
negotiate the composition of the board. That has significantly increased
the number of good boards I am on.

Here are the 10 key things I've learned (plus one because it's hard to
stop at 10). They are all appropriate for an early stage company board,
but maybe not all are appropriae as a company gets much larger.

1 - Have at least one founder on the board. Many VCs like to move the
founders out of the way. They think they will be difficult and meddle.
That's always a risk, but the benefit of having founders on the board
vastly outweighs any downside in my mind. Having too many founders on
the board is bad too. You want a diverse set of people on your board,
not any one concentrated group.

2 - Keep the number of VCs on the board to two or three. The number of
VCs on the board is in inverse proportion to the success of the deal.

3 - Local board members are better. They will come to the meetings.
Avoid too many board members who live elsewhere. They'll call into the
meetings. Trust me. And that sucks.

4 - Have at least one and ideally two industry insiders on the board who
are independent of the founders and the VCs. They should bring operating
experience. They should be mentors to the CEO. They should be local so
they come to the meetings.

5 - Do the meetings first thing in the morning when people are fresh. No
laptops and no blackberries other than the laptop that drives the
presentation if one is needed.

6 - Bring the senior management to the board meetings. They should know
the board and the board should know them.

6 - Try to do a dinner the night before at least four times a year with
all the directors attending. Don't bring senior management to these
dinners. They should be for board bonding which is key to a well
functioning board.

7 - Always send the agenda and board materials at least one day in
advance of the meeting and expect/demand that the members read it before
coming to the meeting.

8 - Do not spend the meeting going through the materials slide by slide.
People can read, expect that they will.

9 - Do spend the meeting reviewing where the business is, where it needs
to go, and what strategic decisions need to be made to get there.

10 - Remember that the board works for the Company as much as the
management works for the board. Expect board members to do what you need
from them and manage them to make sure they do.

11 - Keep your board to seven members or less. Five is ideal in my
experience but sometimes you need seven to get the right diversity. Two
insiders, one to three VCs, and one to two industry people is ideal once
the company gets to a certain scale.

Yahoo in image advertising test on mobile phones

*http://www.washingtonpost.com/wp-dyn/content/article/2006/11/07/AR2006110700089_pf.html*

By Eric Auchard
Reuters
Tuesday, November 7, 2006; 1:16 AM

SAN FRANCISCO (Reuters) - Yahoo Inc.
<http://financial.washingtonpost.com/custom/wpost/html-qcn.asp?dispnav=business&mwpage=qcn&symb=YHOO&nav=el>
(YHOO.O) is to begin delivering graphical ads to mobile phones as part
of a test of how it can extend corporate brand marketing on the Web into
the wireless market, the company said on Monday.

The Internet media company said it will start an initial public
evaluation later this week in the United States of slimmed-down banner
ads and similar advertising to the small, but growing number of users of
Yahoo's Mobile Web service.

"The challenge is that because cellphone screens have limited real
estate, ads have to more relevant," said Julie Ask, an analyst with
JupiterResearch.

"There is an extra burden" compared to ads delivered to computer users
on the Web.

The brand advertising trial comes a month after Yahoo began a parallel
test to deliver relevant text advertisements tied to searches phone
users can perform on mobile Web browsers. That test is taking place in
the United States and Britain.

Banners ads are nothing new on cellphones. Start-ups like Third Screen
Media of Boston already work with ad agencies, buyers and mobile
carriers to deliver ads to wireless users.

But as more and more U.S. mobile phone users own phones with fast
Internet access, major Internet players are eyeing the market. On the
computer Web, Yahoo is the largest provider of image-based, brand
advertising and the No. 2 supplier of online search advertising behind
rival Google Inc.
<http://financial.washingtonpost.com/custom/wpost/html-qcn.asp?dispnav=business&mwpage=qcn&symb=GOOG&nav=el>
(GOOG.O).

It's a potentially lucrative market.

Because consumers carry mobile phones with them around town, advertisers
are willing to pay several times more for wireless ads as they for
standard computer ads over the Internet.

"The bottom line is there should be a premium for mobile advertising,"
Ask said.

Now consumers can click on interactive ads to learn more details about
an advertiser's offer or to call the advertiser. The ads, which measure
150 pixels by 21 elements, are images that take up a small portion at
the top of the screen.

Yahoo's Mobile Web service is available on most phones offered by major
wireless operators in the United States. It gives consumers access to a
basic set of Yahoo services, including search, e-mail, news, stock
quotes and sports.

JupiterResearch estimates that 10 percent of U.S. mobile users browse
the Internet on their phones. But only 2-3 percent check the Web on
their phones at least five times a week -- a key measure of active
Internet use and advertising readiness.

"Now is the time for Yahoo to experiment," Ask said.

As more U.S. users sign up for high-speed mobile Internet services and
buy newer phones, "Eventually consumers will treat the phone as a
mini-Web experience," Ask predicts.

Google radio ads!!

Check this out, google wants to do local ads over radio to support
"local search", radio is NOT the answer what if you are listening to a
CD or other device here is how local "radio" ads work with our device.
- radio ad locations are geocoded
- As you approach an ad location, a voice-ad, it is downloaded in MP3
to the Icecube
- A notice pops up on the device that shows the availability of the ad
- User can touch the screen to hear the ad.

Is a Google-Clear Channel deal at hand?

Steve Rosenbush

<mailto:steve_rosenbush@businessweek.com>

http://www.businessweek.com/the_thread/dealflow/archives/2006/11/is_a_google-cle.html

Google, known for its cutting-edge Internet software, may be setting its
sights on the low-tech radio market, according to one media and
entertainment analyst. David Bank, of RBC Capital Markets, issued a note
yesterday saying he thinks it would make a lot of sense for Google to
take a minority stake in radio, TV and outdoor advertising giant Clear
Channel Communications.

The idea might seem strange at first, but there are reasons why such a
deal could work, according to Bank. Clear Channel is exploring strategic
options. And Google may be gearing up to acquire a large chunk of
advertising inventory, as part of a plan to expand beyond its core
search business. link.
<http://www.businessweek.com/technology/content/oct2006/tc20061024_318265.htm?chan=search%20target=>
He says Google has been adding "high profile" radio sales people in New
York, Washington, Baltimore, Atlanta, and Chicago. It has little radio
inventory to sell, though. Bank concludes that Google needs to add
inventory, and that Clear Channel is the best option.

Why would Google, of all companies, are about the radio market? Bank
says Google has its eyes on the local search market, where it sees an
opportunity to sell ads to people looking for nearby goods and services.
"The radio market is by definition a local market, deriving 80% of its
revenue from local advertising," Bank says. "So the radio market would
be a logical add-on for Google."

Google could play a role in a buyout without putting up much cash. Clear
Channel has an enterprise value of about $25 billion, suggesting that a
"club" of private equity firms and other investors might put in a total
of $5 billion to $6 billion in equity. Any one of them could get a small
but strategically important stake of, say, 5% or so, by investing $250
million in cash.

Google's stock closed today at $467.50. The stock, which dropped below
$350 last winter, has been on a tear because investors believe its
expansion into new markets holds promise.

Portable Navigation Devices to Outsell In-vehicle Nav Systems, Says TRG

TRG - May 13, 2005 Aside from commercial or marine applications, most global positioning systems (GPS) are installed in cars --helping people get from point A to B while driving. But market research firm TRG says a new breed of navigation systems is about to change this, as millions of consumers will soon get driving directions via their cell phone or PDA.

Navigation systems are most often sold as original equipment by the auto makers. They typically include a color screen in the center console that provides maps and turn-by-turn driving instructions. These systems also provide voice output so the driver can keep their eyes on the road while driving. But vehicle navigation systems are costly options, and customers that opt for these features are typically buyers of luxury cars or high-end SUVs. According to a TRG/Metafacts Consumer Survey, 61% of navigation systems go into luxury vehicles. But a new class of systems--called PNDs (for Portable Navigation Devices)--is about to make these features very affordable. "These portable solutions offer almost the same functionality as in-vehicle navigation systems, but at a fraction of the price," said Phil Magney, TRG's principal telematics analyst. With entry prices starting as low as $300, portable navigation devices come with color displays and removable memory cards. They function much the same as the OEM-fitted solutions--often using the same map database providers. And since PNDs are portable, they can be taken from car to car - a big advantage to consumers who would not want to limit the use of a navigation system to one vehicle. The PND category actually evolved from Pocket PCs, as they are about the same size and feature similar hardware. In fact, most Pocket PCs or PDAs can be turned into navigation devices when connected to a GPS receiver. Similarly, some cell phones (a.k.a. smartphones) can be converted into navigation devices--obtaining map and traffic data "on-demand" from central servers. According TRG reports, in-vehicle navigation system sales are projected to top 8.5m units this year, while portable navigation devices (PNDs) will come in close to 8.2m units. By 2011, TRG expects annual sales of in-vehicle navigation systems to exceed 20m units while PNDs should exceed 100m units. Navigation System Potential - Yearly Sales (in millions of units)

Device Type	USA 2005	USA 2011	WW 2005	WW 2011
In-vehicle Nav Systems	1.17	4.4	8.5	20.2
Portable Nav Devices	1.45	17.8	8.17	109.9
- Dedicated Nav Devices	0.68	2.29	4.11	12.5
- Smartphones/PDAs w/Nav	0.48	6.63	1.86	28.3
- Cell phones w/Nav	0.29	8.9	2.20	69.1
Total In-vehicle & PND	2.62	22.2	16.7	130.2

Source: TRG, 2005

pnd sales market opportunity size

Mobile Phone Subscribers Support Incentive-Based Advertising

A new report has found that about one-quarter (26%) of current mobile
phone subscribers say they would be willing to watch advertising on
their cell phone if in return they were to receive free applications for
their phone. Smaller numbers (7%) of wireless subscribers say they would
be interested in receiving promotional text messages if they were relevant.

"This seven percent 'coalition of the willing' represents a huge market
given the fact that there over 200 million cell phones in the United
States. Wireless Service Providers need to balance the value of
advertising revenue with the potential of irritating their subscriber
base which could potentially increase churn," said Joe Porus, Vice
President and Chief Architect for Harris Interactive.

These are some of the results of a nationwide online survey of 1,125
U.S. adults conducted by Harris Interactive between August 9 and 14, 2006.

Advertising on cell phones is yet another sign that wireless
communications is changing the nation's social fabric and the way people
communicate. The survey found that 38 percent of wireless subscribers
say they now consider wireless to be their primary form of communication
and one in three (36%) believes that cell phone service is more personal
and direct than land line telephone service.

Of note, in April 2005, one in 10 (9%) U.S. adults said that they had
abandoned their wireline (landline) telephone service completely in
favor of using their wireless phone exclusively. At that time, another
five percent said that they were seriously considering this and would
switch within a year and forty-seven percent said that they were
somewhat considering it.

Joe Porus further comments, "Ma Bell could become a name for Trivial
Pursuit?before you know it as more and more consumers are cutting the
cord and going wireless only. Ultimately consumers see wireless as a
more convenient, cost effective and personal form of communication. So,
targeted cell phone advertising seems a natural development in the
wireless phenomenon."

http://www.cellular-news.com/story/20011_print.php

Europe Takes to Location-Based Cell Service

http://www.businessweek.com/print/technology/content/oct2006/tc20061013_164404.htm

Services that give cell-phone users place-based info fast are finally taking hold in Europe—and are welcomed by revenue-hungry providers

Five years ago, mobile-phone makers and wireless operators waxed poetic about the prospects for technology that would offer consumers maps, traffic reports, and localized search from the palm of their hands. But the march toward so-called location-based services was impeded by primitive phones, pokey connections, and a dearth of enticing applications. "Uptake was a catastrophe," bluntly declares Ralph Eric Kunz, vice-president of multimedia experiences for handset giant Nokia (NOK ).

Now, thanks to higher-resolution color screens, faster wireless data links, and the arrival of browser-enabled handsets, the picture is finally beginning to brighten. Sales of software and services that let consumers find a nearby post office or the fastest route to a destination are finally starting to take off. And mobile operators burned by the previous wave of hype are dipping their toes back into the business. Swedish-Finnish operator TeliaSonera, for instance, now offers 10 location-based services, including Yellow Pages, weather information, route displays with voice prompts, and a "friend-finder" capability.

The success of such services is key for carriers looking to encourage wireless data usage to compensate for sagging voice revenues. And after a half-decade of gestation, growth finally is expected to be brisk. Wireless research firm Berg Insight of Gothenburg, Sweden, figures European operator revenues from location-based services will soar from $180.5 million last year to $780 million by 2010. Still, they'll only account for 1.8% of nonvoice services.

FAMILIARITY FACTOR. One reason consumers are more open to location-based services on mobile phones is that they have grown familiar with standalone navigation devices from companies such as Holland's TomTom. PC-based "geo" services—ranging from MapQuest maps to Google Earth (GOOG —also have whetted the appetite of customers who want to find places and things fast, and online. Analysts say the evolution to handsets is a natural.

Mobile operators are eager to muscle in. Berg Insight says that more than 50% of wireless providers in Europe now offer local information services of some sort. Most provide city maps and "points of interest" services, allowing people to find the nearest movie theater, for example. Some also have plunged into tracking services for businesses.

Norway's Telenor (TELN) offers a broad array of services, including maps and local weather. It has also piloted a free news-scrolling service, in which users paid a small fee to pull up the full article. In the U.S., Cingular Wireless (T ) aims to roll out a raft of location-based services by mid-2007.

BETTER ACCURACY. Another development that should help kickstart the business is Global Positioning System technology (GPS). The satellite network can locate objects with an accuracy of about 30 feet, vastly increasing the accuracy and utility of location-based services. By contrast, non-GPS location techniques, which involve finding a user by estimating his or her distance from nearby cell towers, are usually accurate only within a range of 300 feet.

Nokia plans to include a GPS transceiver chip from Texas Instruments (TXN) in its upcoming N95 smartphone, which will be available in the first quarter of 2007. Nokia's Kunz predicts that the rollout of GPS-enabled phones will happen even faster than the rollout of camera phones. Taiwan's Mio Technology also offers a phone-PDA-GPS hybrid called the A701 that runs on Microsoft's (MSFT ) Windows Mobile 5.0. ABI Research predicts that a quarter of all 3G handsets will include GPS capability by the end of 2008.

But despite the technological improvements over the past five years, operators and handset makers have to redouble marketing efforts to avoid another flop. A key factor is making the cost of wireless data services clearer to consumers. Orange UK, the British mobile arm of France Télécom (FTE ) is already trying to do that with the cost of mobile Internet access, offering unlimited evening and weekend browsing for $9.50 per month. Some location-based services are delivered free, while others are charged on a per-use basis.

Renewed optimism aside, industry sources admit that location-based services won't be a significant revenue generator for some time. But after the fiasco five years ago, analysts say the industry's more realistic approach is fitting. "You only get one chance to do it right," says Niek van Veen, a mobile-telecom researcher at Forrester Research in Amsterdam. For operators in search of new revenue streams, their moment has arrived.

Value of Local Search while mobile

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/10-17-2006/0004453023&EDATE=
Citisearch

"Consumers want trustworthy local content on the go and will
increasingly rely on their mobile devices to find that
information," said Greg Sterling, Principal Analyst at
Sterling Marketing Intelligence."Citysearch has a trusted
brand and their new mobile services will help
meet growing consumer demand."

MObile advertising $11.3 billion by 2011

Advertisers are warming to mobile phones as a way to tout
their brands. Mobile ad revenue will jump to $11.3 billion
worldwide by 2011, up from $871 million this year, says
Informa, a market research firm.

It forecasts that search-related mobile ad revenue will
climb to $1.5 billion in 2011, up from just $3 million this
year.
--

Local ad market opportunity size Borrell Associates $7.7 billion

http://www.medialifemagazine.com/artman/publish/article_7930.asp

Borrell Associates, which tracks online ad spending,
forecasts 21.8 percent local growth this year to $5.9
billion. It is forecasting 31.6 percent growth in 2007, to
$7.7 billion in local online ad spending. And even then it
will only be just past the halfway point, accounting for
roughly 30 percent all online advertising. It will still
have another 20 percent to grow to reach its proper share of
the 50/50 local/national ratio of offline media.
--
Media planners and buyers, responding to a recent poll by
Media Life, echoed this thinking. When asked what the most
appealing thing is about local online advertising, the
largest share--some 48 percent--agreed with this statement:
“Tight targeting. It allows me to find the audience I’m
after.” The second-largest share, 17.4 percent, agreed with
the statement: “Accountability. I like to see what I’m
getting for my money, and local web advertising delivers.”
---

Mobile text ads response US euro etc.

Mobile Text Ads Lag
by Mark Walsh, Wednesday, Oct 4, 2006 6:00 AM ET
MOBILE TEXT ADS HAVEN'T QUITE caught on in the United States yet. The
response rate to text ads by U.S. mobile subscribers was only 7 percent
in August compared to rates as high as 29.1 percent in Europe, according
to new research by mobile measurement firm M:Metrics.

The lagging U.S. response rate partly reflects that text ads are far
less common here than in Europe, where subscribers are more accustomed
to getting them. Almost 67 percent of mobile subscribers in Spain, for
instance, reported receiving an SMS ad in August--compared to only 12.8
percent in the United States.

Still, even the U.S. response rate of 7 percent is far higher than for
many types of interactive ads. Hodgman likened the high response rates
to mobile text ads to those of e-mail in the Internet's early days,
before the explosion of spam. And as most commercial e-mail messages
then were sent by Internet service providers, so now most text ads are
sent by mobile operators promoting their services.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=49116

Ad sales calculations good

Let's go to the numbers…. Froosh's income statement for YouTube looks
like this:

Home page ads: $175,000 a day x 30 days a month = $5.25 million in
revenue
One ad per videostream served @ 100,000,000 streams a day @ a $0.50
to $2.00 CPM = $50,000 to $200,000 x 30 days = $1,500,000 to $6,000,000
in revenue
For a total of about $7.5 million a month in revenue.

Says Froosh: "Call me crazy, but that means that just with its main page
alone, YouTube more than covers its bandwidth charge…"

Well, not so fast.

First, let's look at the numbers Froosh relies on. According to
PaidContent, Froosh's source for the numbers on which he builds his
projections, which does notYouTube is probably still running in the
red.seem to have verified the financial terms of the home page placement
conclusively (in comments, the reporter says it is "speculative"), the
$175,000 generates about 400,000 viewers for the advertiser. This
language suggests that it is may be a CPC deal, rather than CPM-based
and that makes more sense since the CPM at $175,000 per day with 400,000
viewers would be $437.50, which is high-bubble pricing that, to my
knowledge, no one pays for impression-based advertising today.

If it is a CPC deal and YouTube is generating one click in 50
impressions, it would take 20 million impressions to generate 400,000
viewers. Given that the site has about 40 million streams a day, it's
not beyond the realm of possibility that they generate that many clicks,
but one wonders whether the home page is seen even a small fraction of
the time—many streams come from embedded players, so there is no actual
contact with the YouTube site.

The second problem with Froosh's numbers is that he uses the figure
100,000,000 video streams a day to calculate other ad revenues.
PaidContent reports that YouTube streams only 40 million videos a
day—less than half the basis of Froosh's revenue calculation. And some
of that inventory is presumably consumed by the front page placement
(which would assume a home page clickthrough rate of four percent, not
beyond reason, but close), so let's say that YouTube has free inventory
of perhaps 30 million impressions a day, not 100 million.

If that's the case, at CPMs of between $0.50 and $2.00, the potential
revenue is only $15,000 to $60,000 a day, as little as $450,000 a month.

Now, let's discount all the revenue by 20 perent to account for the cost
of sales. And, because no sale is unnegotiated, let's assume that many
customers are paying less than the rate card. We can't guess what the
actual fees are, because they are unpublished and "speculative" at this
point, but we can assume that some of the days of the month are not
fully paid placements on the home page, whether because of discounts or
make-goods on inventory needed to meet advertiser expectations.

So, that's 20 percent off revenue for sales cost and let's say 20
percent off for discounts and make-goods, so the company is really only
likely to be making $175,000 on its home page every other day or so. At
a 40 percent discount for sales and discounts, the monthly revenue from
the home page leaves $3.15 million a month from the premium placement on
the home page.

Now, the CPM rate Froosh used for his calculation of other revenue is
pretty optimistic. Much of the AdSense inventory may sell for pennies,
rather than dimes or dollars, for example. I'm only going to say that a
$0.50 CPM is very aggressive and, therefore, YouTube probably makes less
than Froosh estimates. For argument's sake, let's agree they make the
low end of Froosh's estimates, another $1,500,000 a month.

Now, it looks more like YouTube's monthly revenue is probably closer to
$4.65 million. That still feels high, but I'm willing to live with it.
Does that make YouTube "wildly profitable" and Froosh argues?

Short answer: No. PaidContent does provide a figure for bandwidht used
daily by YouTube, about 200 terabytes a day. I've looked into streaming
and downloading bandwidth pricing and find that most providers are
offering a Gigabyte of throughput for around $0.85. That would place
YouTube's daily bandwidth costs at $170,000, or $5.1 million a month.

Let's be really aggressive and assume YouTube is getting a deep discount
from Limelight Networks, its hosting provider (though probably in trade
for equity, which investors need to be leery about, because it dilutes
the value of future shares and may represent a big increase in real
costs if the deal lapses). If Limelight is charging $0.45 a Gigabyte for
throughput, YouTube's costs are $90,000 a day and $2.7 million a month.

But throughput isn't all the costs YouTube is paying for. Storage of all
that data costs something, especially as you have to replicate data
across the world to support high-performance playback. These costs are
factored into Limelight's pricing. In other words, Limelight is probably
charging something closer to $0.65 per Gigabyte than $0.45.

Let's revise the bandwidth costs up to account for storage and
maintenance costs to $130,000 a day and $3.9 million a month.

I've never seen employee numbers for YouTube, but if it isn't 50 people
I'd be surprised. At an average salary of $50,000 a year, the company is
looking at about a quarter million a month for salaries. Add other
overhead, such as office space, computers, accounting and marketing, and
you're looking at about $400,000 to $450,000 a month in salaries and
general and administrative costs.

So, finally, back to the numbers. Is YouTube "wildly profitable"? If we
take the adjusted numbers and add in expenses, the answer is certainly "No."

Total Revenue is $4.65 million a month after sales costs and discounts.
Bandwidth/Hosting Costs: $3.9 million a month
Salaries, G&A and other costs: $450,000 a month
Profit = $300,000 a month or a net margin of about 6.4 percent.

That looks like YouTube may be breaking even, but we've been generous in
revenue calculations and, perhaps, in the cost of people and operations.
YouTube is probably still running in the red.

Admob- click-through rate 3-4% Mobile ads

--------------------
Admob Serves 250 Million Ads
Related Topics: Adv/Marketing — Permalink - Comments (1) [by james]
E-Mail This Post/Page

Pay-per-click mobile advertising company AdMob has announced it has
served 250 million page impressions per month now (worldwide), and it
started eight months ago. More interesting, its click-through rate is
3-4%, which is a lot higher than similar ads on the web but a lot lower
than some other forms of mobile advertising. The real question with the
click-through rate is whether mobile advertising is inherently more
valuable to consumers so they use it more or whether the higher rate
compared to the web is based on novelty and accident value…

-----------------------
Yahoo To Show Search Ads On Mobile Devices In US,UK
http://www.cellular-news.com/story/19699.php

Yahoo said, so far, ad rates appear to be comparable to those seen for
the PC, but in time could prove to be even more lucrative.

- Yahoo has found that mobile users are receptive to search ads because
they are relevant and tend to enhance the user experience rather than
detract from it. Boom said he expects that the medium will attract
advertisers selling products and services that are interesting to people
when they are on the go, such as restaurants and travel-related companies.

http://www.cellular-news.com/story/19699.php

Mobile ads, $11 billion

Informa Telecoms & Media predicts that by 2007, advertisers will likely
spend over $11.35 billion worldwide on placing ads on mobile devices.

Informa predicts that there will be 2.1 billion mobile subscribers
worldwide 2007, and nearly 4 billion by 2011.

According to a survey conducted by Informa on 630 mobile consumers, 40
percent said they were willing to view ads when watching mobile TV and
video, 35 percent were willing to see ads when playing games, and 27
percent were willing to view ads to listen to music, (all in exchange
for reduced content costs). Text messages are apparently the least
undesirable way for consumers to receive ads.
--

Mobile ads ok if targeted properly

NEW YORK Consumers are ready to receive marketing messages on their cell
phones, but only if they're relevant to their interests, according to a
survey.

Roughly 80 percent of those polled said they're amenable to targeted
mobile ads. About 68 percent of those interested in getting ads would be
willing to provide some personal information to improve targeting.

"Consumers are ready for mobile advertising but an important caveat: ads
must be targeted," said Enpocket CEO Mike Baker, in a statement.
"Operators have the demographic, transactional and behavioral data
necessary to deliver marketing and advertising that meets consumer need
for relevant advertising on this most personal of devices."

Enpocket, a Boston-based mobile marketing company, commissioned a survey
by Harris Interactive of 1,200 consumers already using mobile Web
services in the United States, United Kingdom and India.

Mobile marketing has been slow to catch on, particularly in the U.S.,
which has lagged European and Asian markets in adopting data services.
Research firm eMarketer projects U.S. mobile marketing spending of $220
million next year, rising to $435 million in 2009. In its "most
aggressive" outlook for the new market, mobile-marketing spending would
reach top $760 million.

On the down side, the survey also found some consumer reticence to
direct marketing via text message, the most common form of mobile
advertising today: 58 percent of respondents said they preferred banner
ads on mobile Web sites to text messages from brands.

Overall, the survey found mobile marketing still lags behind traditional
media in consumer acceptance. Only 37 percent said text message ads are
acceptable, compared to 74 percent for newspaper ads and 69 percent for
TV commercials.

http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003190108